I bang on about updating content all the time.
Updating content adds freshness and relevance to your content β leading to an increase in rankings with minimal effort.
βHere’s a hack to increase CTR and rankings:
Perfect for Black Friday (and other holidays/sales)
It’s as simple as adding Black Friday to the title.
βExample:
βWhy?
βYes, you might get traffic from Google Discover. GD in November is flooded with Black Friday deals.
Itβs a Win-Win optimisation that’s simple and quick.
βDonβt forget to add a section in the content about BF sales too.
Happy updating.